


Humanity's pursuit of greatness meets the reality of finite resources
In The Frugal Economy: A Guide to Building a Better World With Less, award-winning author Navi Radjou delivers an incisive and engrossing treatment of how human beings facing climate change can reconcile our built-in drive to “do more” and “be better” with our planet's finite resources. Learn more
Humanity's pursuit of greatness meets the reality of finite resources
In The Frugal Economy: A Guide to Building a Better World With Less, award-winning author Navi Radjou delivers an incisive and engrossing treatment of how human beings facing climate change can reconcile our built-in drive to “do more” and “be better” with our planet's finite resources. Learn more
Humanity's pursuit of greatness meets the reality of finite resources
In The Frugal Economy: A Guide to Building a Better World With Less, award-winning author Navi Radjou delivers an incisive and engrossing treatment of how human beings facing climate change can reconcile our built-in drive to “do more” and “be better” with our planet's finite resources. Learn more











The Frugal Economy
Master the six frugal principles to "do better with less" and innovate faster, better, cheaper
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Jugaad Innovation
Master the six frugal principles to "do better with less" and innovate faster, better, cheaper
Know more

The Frugal Economy
Master the six frugal principles to "do better with less" and innovate faster, better, cheaper
Know more

The Frugal Economy
Master the six frugal principles to "do better with less" and innovate faster, better, cheaper
Know more

"Navi is pioneering breakthrough business and social paradigms that will reinvent our economy and society.. for the better."
-Professor Henry Chesbrough, UC Berkeley, father of Open Innovation
"Navi is pioneering breakthrough business and social paradigms that will reinvent our economy and society.. for the better."
-Professor Henry Chesbrough, UC Berkeley, father of Open Innovation
"Navi is pioneering breakthrough business and social paradigms that will reinvent our economy and society.. for the better."
-Professor Henry Chesbrough, UC Berkeley, father of Open Innovation
"Navi is pioneering breakthrough business and social paradigms that will reinvent our economy and society.. for the better."
-Professor Henry Chesbrough, UC Berkeley, father of Open Innovation


"When I write my books, I integrate the rich aspects of my multicultural background — the millennia-old Indian spiritual wisdom, the French tradition of rational thinking and scientific analysis, and the entrepreneurial spirit of America.
My books aim to inspire people worldwide to tap into their innate ingenuity and wisdom co-create a better future for humanity."
"When I write my books, I integrate the rich aspects of my multicultural background — the millennia-old Indian spiritual wisdom, the French tradition of rational thinking and scientific analysis, and the entrepreneurial spirit of America.
My books aim to inspire people worldwide to tap into their innate ingenuity and wisdom co-create a better future for humanity."
"When I write my books, I integrate the rich aspects of my multicultural background — the millennia-old Indian spiritual wisdom, the French tradition of rational thinking and scientific analysis, and the entrepreneurial spirit of America.
My books aim to inspire people worldwide to tap into their innate ingenuity and wisdom co-create a better future for humanity."
"When I write my books, I integrate the rich aspects of my multicultural background — the millennia-old Indian spiritual wisdom, the French tradition of rational thinking and scientific analysis, and the entrepreneurial spirit of America.
My books aim to inspire people worldwide to tap into their innate ingenuity and wisdom co-create a better future for humanity."


MIT Sloan Management Review |
The Rising Frugal Economy

MIT Sloan Management Review | The Rising Frugal Economy

World Economic Forum | Businesses are moving beyond sustainability and thinking about regeneration

World Economic Forum | Businesses are moving beyond sustainability and thinking about regeneration

MIT Sloan Management Review | The Rising Frugal Economy

MIT Sloan Management Review | The Rising Frugal Economy

Red Cross | Frugal Innovation creates more economic and social value while using fewer resources

Red Cross | Frugal Innovation creates more economic and social value while using fewer resources