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Humanity's pursuit of greatness meets the reality of finite resources


In The Frugal Economy: A Guide to Building a Better World With Less, award-winning author Navi Radjou delivers an incisive and engrossing treatment of how human beings facing climate change can reconcile our built-in drive to “do more” and “be better” with our planet's finite resources. Learn more

Humanity's pursuit of greatness meets the reality of finite resources


In The Frugal Economy: A Guide to Building a Better World With Less, award-winning author Navi Radjou delivers an incisive and engrossing treatment of how human beings facing climate change can reconcile our built-in drive to “do more” and “be better” with our planet's finite resources. Learn more

Humanity's pursuit of greatness meets the reality of finite resources


In The Frugal Economy: A Guide to Building a Better World With Less, award-winning author Navi Radjou delivers an incisive and engrossing treatment of how human beings facing climate change can reconcile our built-in drive to “do more” and “be better” with our planet's finite resources. Learn more

The Frugal Economy

The Frugal Economy

Discover how to drive sustainable growth for generations to come within planetary limits

Discover how to drive sustainable growth for generations to come within planetary limits

Jugaad Innovation

Jugaad Innovation

The global best-seller on jugaad, the Indian way of innovating flexibly, frugally, and inclusively

The global best-seller on jugaad, the Indian way of innovating flexibly, frugally, and inclusively

From Smart to Wise

From Smart to Wise

Learn how to become a wise leader and build purpose-driven organizations

Learn how to become a wise leader and build purpose-driven organizations

The Frugal Innovation

The Frugal Innovation

Master the six frugal principles to "do better with less" and innovate faster, better, cheaper

Master the six frugal principles to "do better with less" and innovate faster, better, cheaper

The Frugal Economy

Master the six frugal principles to "do better with less" and innovate faster, better, cheaper

Know more

Jugaad Innovation

Master the six frugal principles to "do better with less" and innovate faster, better, cheaper

Know more

The Frugal Economy

Master the six frugal principles to "do better with less" and innovate faster, better, cheaper

Know more

The Frugal Economy

Master the six frugal principles to "do better with less" and innovate faster, better, cheaper

Know more

"When I write my books, I integrate the rich aspects of my multicultural background — the millennia-old Indian spiritual wisdom, the French tradition of rational thinking and scientific analysis, and the entrepreneurial spirit of America.


My books aim to inspire people worldwide to tap into their innate ingenuity and wisdom co-create a better future for humanity."

"When I write my books, I integrate the rich aspects of my multicultural background — the millennia-old Indian spiritual wisdom, the French tradition of rational thinking and scientific analysis, and the entrepreneurial spirit of America.


My books aim to inspire people worldwide to tap into their innate ingenuity and wisdom co-create a better future for humanity."

"When I write my books, I integrate the rich aspects of my multicultural background — the millennia-old Indian spiritual wisdom, the French tradition of rational thinking and scientific analysis, and the entrepreneurial spirit of America.


My books aim to inspire people worldwide to tap into their innate ingenuity and wisdom co-create a better future for humanity."

"When I write my books, I integrate the rich aspects of my multicultural background — the millennia-old Indian spiritual wisdom, the French tradition of rational thinking and scientific analysis, and the entrepreneurial spirit of America.


My books aim to inspire people worldwide to tap into their innate ingenuity and wisdom co-create a better future for humanity."

Doing Better with less

Doing Better with less

Doing Better with less

We can transform limited resources into limitless possibilities, crafting a future where every choice matters!

MIT Sloan Management Review |

The Rising Frugal Economy

MIT Sloan Management Review | The Rising Frugal Economy

World Economic Forum | Businesses are moving beyond sustainability and thinking about regeneration

World Economic Forum | Businesses are moving beyond sustainability and thinking about regeneration

MIT Sloan Management Review | The Rising Frugal Economy

MIT Sloan Management Review | The Rising Frugal Economy

Red Cross | Frugal Innovation creates more economic and social value while using fewer resources

Red Cross | Frugal Innovation creates more economic and social value while using fewer resources

MIT Sloan Management Review | The Rising Frugal Economy